SEO services are the toolset that we utilize to help your company succeed. From researching relevant keywords to link building to the complexities of search engine optimization and content marketing, businesses that want higher rankings, visibility and profits require these efforts and strategies to all be acting in concert. There is no better way to increase the relevance of your site and get your company to the top of the search results on Google.
The most effective SEO strategies are not set in stone – they continuously evolve year after year. 2021 is no different. In fact, SEO is more complicated than ever!
A great SEO strategy in 2021 involves more than simply building links or creating content without a strategy. It’s also more than adding a few important keywords to your site to achieve incremental gains in organic search rankings. To truly increase the visibility of your business or brand, it is imperative to stay abreast of the latest emerging trends (e.g., voice search), and to allow all of the different elements to work together to achieve the greatest success.
Absolutely! While the same negative predictions typically find their way back into the global conversation every few years (involving the claim that SEO is dying), any agency worth their salt knows that’s not the case. The SEO industry is estimated to be worth over $70 billion dollars, and it is only growing! In short, SEO isn’t dying, it’s thriving. Consequently, using outdated SEO tactics does more than simply slowing you down – it can now actively set you back and reduce your rankings.
Google’s algorithm constantly scans the internet to better locate and index websites into its massive database. Every time a user searches for something on Google, the keyword (or keywords) are connected with that database, and Google’s aim is to produce results that most closely match a user’s search intent.
However, while much is known about Google’s algorithm, and while Google does offer certain clues about how it ranks websites, it doesn’t provide a completely clear picture with all the details. A good SEO services agency is able to use the information Google has made public, and then use it to determine how to best structure your site so that you get as close to the #1 rankings as possible for a given subject.
One of the goals related to content is to become what Google considers to be an “authority.” To do so, a site can gain that authority by publishing authoritative, well-written, easily scannable content that contains the right keyword densities and covers the subject in a way that satisfies most users searching for a specific term.
Whether the page we’re trying to rank is a service page, a blog post, or a specially-designed landing page, the end goal is to be considered the number one page in the industry for a given topic. However, great content can sometimes be only half the battle. There are also a number of technical optimizations and best practices that SEO content writers incorporate to boost their clients’ products and pages. To have content that ranks well, it’s also crucial to marry that quality content with a properly coded and structured website that can make the best use of the words on the page.
The answer is: it depends. The length of time it takes to achieve your goal is related to a host of factors. They can be specific to your industry, the size of your site, the length of time your business has been up and running, the niche you’re trying to rank for.
Whereas a paid marketing campaign allows you to pay for immediate results, for free, organic results we often say in the industry that “it is a marathon, and not a sprint.” With a brand new website, it can often take 6-12 months to see any results at all, whereas with established websites brands with existing traffic volume or brand awareness, you might see results in as little as a few days.
Blue Whale is more than just an SEO company. We offer website design, custom development, conversion rate optimization, data analytics and e-commerce support, social media and content marketing, as well as and other digital marketing services. This combination allows us to not only optimize your website and make it look great, but also to help boost conversion rates through our search engine optimization, turning visitors into customers.
With over 15 years in the industry and a strong team of experts possessing a diverse toolset of skills, we can take your SEO results up a notch, build your brand online, and make sure that you’re in the best possible position to get your website ranking well. So how do you get there? Simply give us a call or contact us online to discuss how we can get to work and improve your business.